Brian Peterson
About: Originally from the San Diego, I came on to the Nashville music scene at the tail end of the dot-com boom when street teams were king and social networks still meant friends meeting at the corner pub or the local coffeehouse. I currently head up the Interactive Marketing department at Provident Label Group, home to many of Christian music’s biggest recording artists such as Michael W. Smith, Casting Crowns and Third Day.
Blog Posts
The Beginning Of The Direct To Fans Movement
--Selling direct to consumers is not new. But musical artists asking fans what they want and then selling to them how they want directly from their ...
Getting Along Is Socially Acceptable. Or Is It?
--Social Networks are a dime a dozen these days or so it feels. That said, MySpace and Facebook are still the most popular of these blog-posting, fr...
Syndication & Aggregation: The Future Of The Web
--Widgets and Gadgets are the new catch-phrases of the marketing and web community today. However, I'd wager that few really understand the power of...
Keep It Simple Stupid: Lessons From Twitter
--The default thing we do is ask how we can add something to make it better. Instead we should say, What can we take away to create something new?"Ev...
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Comments
I've been listening to Christian Music for such a long time now, back in the old school days of Third Day's "Consuming Fire" and back when Audio Adrenaline was "bloom"ing... I'd love to chat with you at PnC.